Global privacy regulations are constantly evolving, causing publishers to fundamentally change the way they collect consent while delivering personalized ads. It’s one thing to collect consent, but without a flexible solution to adjust to frameworks and standards, marketing teams are limited in their ability to engage with their audience. How can you give users control over their preferences while delivering personalized ads and demonstrating compliance with global regulations? In this session you’ll learn the current state of the privacy landscape, how to leverage a consent management platform and the value of declared data capture.
- Understand the current state of the privacy and regulatory landscape and how this impacts marketers and publishers
- Discover how to leverage a consent management platform to centrally manage consent across standards and frameworks
- Learn the value of declared data capture and its importance to your organization