Tanya is the co-founder, chief product visionary and fearless advocate of the fast-growing digital marketing and identity company, Novatiq. As CPO, Tanya is responsible for defining and delivering Novatiq’s best-in-class identity solutions and product roadmap, which includes the patented Zenith and Hyper verification IDs allowing all players in the first-party data value chain to generate revenues from marketing and advertising.
Tanya’s expertise sits at the intersection of digital transformation, advertising and telcos. Before founding Novatiq, she was Director of the Mobile Data Group at Telefonica where she spearheaded the management and monetisation of mobile operator customer data across the network footprint. Central to this role was the strategic investment in, and deployment of, Amobee, a best-in-breed ad platform for mobile operators.
Tanya has worked with start-ups and large global corporations; to manage product and operations development, build teams, create global digital media and data privacy strategies, and lead large-scale digital transformation projects. Along the way, Tanya built a reputation as a resourceful strategist and thought leader who confronts challenges head-on.
Data privacy is Tanya’s passion, and she is proud to be recognised as a global expert on this incredibly important subject. Tanya is one of two individuals who was driving the GSMA and E5 initiatives on global mobile data and was elected to sit on the inaugural global board of the Mobile Marketing Association.
At Telefonica, Tanya led the earliest developments of mobile network operator data management and consent technology; later joining Vodafone to design a global customer data consent management platform across Vodafone’s footprint. Tanya frequently speaks about data privacy at conferences, associations and debates around the world.