Carsten Kritscher
Anatra PublishingAuthor
I am a trained philosopher and economist who writes about the friction between culture and commerce.
I am a trained philosopher and economist who writes about the friction between culture and commerce.
I am a trained philosopher and economist who writes about the friction between culture and commerce. Across twenty years in media and advertising, in executive roles at VICE Media Group, VIRTUE Worldwide, DEPT and INNOCEAN, I helped brands decode the world they were selling to, instead of treating it as yet another business problem. Liquid Days is my first book, and the one he wishes his clients had read before they ever briefed me.
Beim Digital Bash – B2B ist der Name Programm: Es dreht sich alles um Geschäftsbeziehungen zwischen Unternehmen und wie man diese optimieren kann. Hierbei stehen Themen wie Personalisierung, Customer Journey und Targeting auf der Agenda. Zusammen mit B2C ist B2B ein Urgestein des Digital Bash und gilt als Anlaufpunkt für Business-Fragen.