Anett Horvath
refurbedTechnical CRM Manager
I'm a Technical CRM Manager at refurbed, Europe's fastest-growing marketplace for refurbished products
I'm a Technical CRM Manager at refurbed, Europe's fastest-growing marketplace for refurbished products
I'm a Technical CRM Manager at refurbed, Europe's fastest-growing marketplace for refurbished products, where I intensively worked on the lifecycle email program end to end — from strategy and copy to hands-on A/B testing and technical implementation in Bloomreach Engagement. Over the past year I've run an experimentation program with the main focus on our behavioral emails, testing everything from send timing to discount framing to layout, and turning the results into concrete rollout decisions.
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